Details checked 30 July 2026
What SearchAtlas OTTO is good at
- Very broad toolset — one login covers crawl, keywords, content and links
- Works on any platform, since the snippet does not care what your CMS is
- Genuine one-click automation across many fixes at once
Side by side
| Tedrix | SearchAtlas OTTO | |
|---|---|---|
| Entry price per month | 249 kr | $99 (~1,100 kr), inside a SearchAtlas subscription |
| Free start without a card | no separate free tier | |
| Finds pages losing traffic (your Search Console data) | yes, via its own crawl and Search Console | |
| Updates the content you already have | ||
| Drafts in your brand voice | AI writing, tuned by settings rather than a per-site memory | |
| Approval flow — nothing ships without your OK | yes, fixes can be reviewed before they go out | |
| Full autopilot as an optional level | ||
| Publishes into the CMS itself (not a script overlay) | no — changes are injected by JavaScript in the browser | |
| Swedish interface and Swedish-first support |
How to choose
The snippet is the whole trade-off. It makes OTTO work anywhere, but a change that only exists once JavaScript has run is a change ChatGPT, Claude and Perplexity never see, because they do not render JavaScript. If AI answers are part of why you care about being found, that matters. Tedrix writes into the CMS itself, so the change is in the page a crawler downloads — and it is saved as a revision you can roll back.
Run a free audit of your site
Connect Search Console read-only and see which pages are slipping. No card, no lock-in.
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